Dental marketing has rules that most marketing advice ignores. State dental boards regulate how dentists advertise, from specialty claims to testimonials and pricing language, and federal privacy law governs what you can say about patients, even in a reply to an online review.
These guides explain the common rules in plain language so you can spot problems before an ad or a post goes live, and know when a question needs a call to your state board or a healthcare attorney.
Dental advertising rules covers the claims that most often get practices in trouble: calling yourself a specialist, “best” and guarantee language, before-and-after photos, testimonials and discounts.
HIPAA and patient privacy in marketing covers review responses, patient photos and stories, email and text marketing, and the tracking tools on your website.
These guides are general information, not legal advice. Rules vary by state and change over time.
Guides in this section
In suggested reading order.
- 01Dental Advertising RulesComing soon
- 02HIPAA and Patient Privacy in MarketingComing soon
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