The cheapest new patient is the one who already trusts you. Reviews turn your existing patients into the reason new ones choose you, and retention keeps those patients coming back instead of drifting to the practice closer to their new job.
Reviews are part marketing, part operations and part compliance. The practices that do well don’t have happier patients than everyone else; they ask consistently, make it easy, and reply to every review, good and bad, without ever confirming that the reviewer is a patient.
Retention and reactivation is where most practices quietly lose the most money: patients overdue for hygiene, treatment that was diagnosed and never scheduled, families who stopped coming after an insurance change. It also covers how to talk about fees, membership plans and financing for patients without dental insurance, which is exactly what many of those lapsed patients are searching for.
Both guides lean on systems your front desk can run every day without a marketing department.
Guides in this section
In suggested reading order.
- 01Dental Reviews and ReputationHow to build a steady stream of genuine reviews, reply without breaking privacy law, and use your reputation in marketing safely.6 chapters · free checklist
- 02Patient Retention and ReactivationKeeping the patients you already have is cheaper than finding new ones; here is how to measure the leaks and close them.6 chapters · free checklist
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