Patients use your photos to answer two questions: “Is this place nice?” and “Will I find it?” Profiles with real, recent photos look like active practices; profiles with three blurry pictures from years ago don’t.
The photos that matter
- Exterior and signage from the street and parking lot, so first-time patients can find you.
- Reception and operatories: clean, bright, uncluttered.
- The team and the dentists: real people, not stock photos.
- Technology patients care about, such as intraoral scanners or CBCT, with a one-line caption explaining the benefit.
- Your logo and a cover photo that looks good when cropped on a phone.
Never post photos that show a patient, a patient’s chart or a screen with patient information. Before-and-after photos need written patient authorization; see the compliance guides.
Updates and offers
Google Business Profile lets you publish short updates, offers and events. They won’t transform your rankings, but they show patients the practice is active and give you a place for timely information: new-patient specials, holiday hours, a new dentist joining, insurance plans you’ve added. Plan one simple update every week or two, and assign it to a person.
Answer what patients ask
The fastest way to know what to put on your profile is to listen to your phones. If callers keep asking whether you take a particular insurance plan, are open on Saturdays or see children, that information belongs in your services, description, updates and website.